Sponsor Rate Calculator
Know your worth. Calculate fair sponsorship rates based on your audience size, engagement, and platform. Stop underselling your influence.
1 Select Platform
2 Your Audience
3 Build Your Package
Select one or more content types. Bundle deals get better leverage with brands.
Package Summary
0 items4 Your Niche (affects CPM)
Your Rate Card
Full Rate Card
All content types for your metrics
The 80/20 Rule
Keep sponsored content under 20-25% of your total output. Audiences are savvy—too many ads erode trust and engagement. The most sustainable creators treat sponsorships as seasoning, not the main course.
Negotiation Leverage
Your best leverage? The ability to walk away. Brands that lowball aren't worth the relationship damage with your audience. Good fits pay fair rates because they understand creator value. Document your analytics and past campaign results—data wins negotiations.
Red Flags to Avoid
- Perpetuity clauses — Never grant unlimited usage rights. Set time limits (6-12 months typical).
- Exclusivity without premium — Blocking competitors should cost 25-50% extra minimum.
- "Exposure" offers — If the brand has budget for product, they have budget for payment.
- No contract — Always get terms in writing. Verbal agreements invite disputes.
- Revision requests without limits — Cap revisions at 2-3. More = scope creep.
Usage Rights Pricing
When brands want to repurpose your content for their ads, that's a separate license. Standard practice: charge 2-3x your base rate for paid media usage rights. The larger the brand's ad spend, the higher you should go. Your content is intellectual property—treat it as such.
Platform-Specific Wisdom
Package Deal Strategy
Bundling multiple deliverables (video + stories + post) can justify a 5-10% discount while landing bigger total deals. Brands love one-stop-shop convenience. But don't over-discount—each piece still takes your time. Use the Package Builder above to quote bundle deals confidently.